An accomplished journalist with over eleven years of experience across films, digital and print media. Currently aligning the India business for the Hello Health Group with respect to Editorial Strategy, Policies, Operations, Alliances, Partnerships, SEO and Social media growth. Previously lead a team at Jagran New Media, headlining Product and Editorial for two niche lifestyle websites of the Group Nikita specialises in the editorial gamut: setting up editorial teams, putting in place the processes and practices required for execution of successful websites and social media pages. Besides writing, editing, commissioning of content and managing multimedia production, she is a keen observer and writer. She prefers an indulgent approach in creating an editorial strategy, training and leveraging talent, serving distinctive audience pools with apt information and designing brand innovations through assorted editions of websites. Nikita particularly operates in digital features and viral content in beats like health, lifestyle, entertainment, gender and culture; across formats. Throw in multimedia and video production, and she can happily monitor it all from pre to the post-production stage. She recently also took the plunge in managing the Product side of things alongside editorial operations wherein she successfully built efficient web and mobile product roadmaps; devised a strategy that worked coherently on market research and consumer acquisition planning; incorporating the best possible practices for faster growth. She has also learnt and developed a huge Influencer marketing project for a media conglomerate. This is further coupled with an aggressive methodology towards brand building through offline and online promotion vehicles via creation of IPs, strategising micro-sites, events and launches.